From Salesy to Supportive — A Med Spa’s Email Engagement Surge

Campaign Goal: Increase email engagement and clicks without pushing offers
Tactic: Weekly “value-first” emails focused on wellness, education, and trust-building

Approach:

Switched from constant promos to content that actually served the reader
Topics included: “3 Signs Your Skin Needs a Break,” “A Day in the Life of Your Injector,” and “Myths We Hear at the Front Desk”
Each email ended with a soft CTA—“If you ever want to chat, we’re here.”

RESULTS

Open rates jumped from 18% → 41%
Click rate increased by 40%

RESULTS

Clients started replying to the emails, asking questions and booking consults organically
Front desk team reported clients mentioning the emails in person

WHY IT WORKED?

Well...When clients feel seen, not sold to—they engage. These emails positioned the med spa as a trusted advisor, not just a business pushing offers.